Brand-driven performance marketing is marrying customer insights, avatars, content, creative psychology and marketing funnels with data, reporting, insights, optimisation and scaling.
I use old-school marketing in the age of the internet. It's not rocket science (in fact, I didn't do too well in school but that's another story).
The Brand-driven Performance Marketing (BPM) Method is a collection of Frameworks responsible for helping me profitably spend well over $30M in Facebook ads alone since 2014 (that's on top of the millions I've invested in TV, paid search, direct mail and more)
In fact the BEST investment I ever made was reading marketing books and learning from experienced brand marketers, and bringing that into the world of performance marketing.
This has been the backbone to my success the last 5 years with Facebook Advertising.
My methods are older than Facebook itself... And it's all updated and ready for 2019!